Promoting Environment of Tesco

Outcome 1

For this Outcome I used to be split into a tiny group of people inside my school and was asked to arrange a PowerPoint presentation of no more than a couple of minutes addressing the many elements of the marketing procedure and the rewards and costs of a marketing orientated organization giving examples. (PowerPoint presentation attached and notes)

Overview/Reflection of Marketing Demonstration

First of all, to become put in a team of individuals that I had not met or perhaps interacted with before was always going to be hard. The process of knowing them better and seeking the strengths and weaknesses of each team member was hard in the beginning but the even more we done the display, the better we became at interacting and getting the task completed. I discovered working alongside international students very hard to understand what they were saying; so that it was more and more difficult to obtain suggestions and views on the marketing procedure and industry orientation. Nevertheless , some members of the group looked like more excited and therefore working away at the demonstration with these people became quite simple and we were able to find a wide range of information (attached ‘Marketing Demonstration notes').

We felt more effort in the part and also other individuals inside the group would have helped the researching, and getting the presentation finished quicker and more successfully. Improvements that could be made for the near future would be to communicate more out of class possibly via email or appointment up. This would allow just about every member of our team to exchange job and details to eachother quickly to ensure that we could every keep up to date on progress. When it came to determining which order each people would speak in class, there seemed to be a lack of enthusiasm with a individuals which in turn created a small unease between group just before we offered to the school our done presentation.

General I felt the demonstration went perfectly and the content we offered in the 35mm slides were extremely detailed associated with good quality. Seen the business presentation was very attractive and attractive to the audience as well. From the reviews sheets (attached) that were given to us as a group, be it natural or processed I felt that the criticisms we received were necessary and valid points we could look at to provide better performances down the road. One of the points made was that we did not provide a very clear introduction to every person in our group to the target audience which was not a good way to start off the business presentation. Simply introducing the people in our group and explaining might be what the business presentation consisted of will be a better method to start off and would allow the audience to truly feel more at ease and in track. Another concern raised was that more organization examples may have helped inside the presentation though the information we all provided upon ‘Tesco' orientation was very clear and well thought out. Another point pointed out was that many people including myself did not connect to the audience very much, by not really using eye-contact and examining from daily news that they had been holding. A remedy to this might have been to all memorised what we were gonna say inside the preparation pertaining to the business presentation so that we're able to give confident eye contact and be more in tune with the market throughout the presentation. The last critique that our group received were that in a few areas of the presentation all of us needed to be even more clear and precise. In order to we could improve on this technique is always to practice speaking and describing with more and more people to are more comfortable with presentation. However , considering that some people of the group hadn't spoke to large numbers of people before, I thought the overall performance we provided was extremely good.

On a brighter be aware, our group received some very positive remarks from the reviews sheets. Very good use of analysis, pictures, cases and details were accepted which produced myself and the rest of the group feel credited. We were able to complete...

Bibliography: Kotler, G, Armstrong, G (2010) Concepts of Marketing: Thirteenth Edition. Greater london: Pearson Education Ltd

(2004)

Kotler, G, Keller, E (2009). Promoting Management – 13th Edition. London: Pearson Education Ltd

Websites

CoriolisResearch (2004) Sainsbury: A Case Analyze in Superstore Excellence. Readily available from: http://www.coriolisresearch.com/pdfs/coriolis_tesco_study_in_excellence.pdf (10/12/10)

LearnMarketing

Kotler, G, Armstrong, G (2010) Principles of Marketing: Thirteenth Edition. London, uk: Pearson Education Ltd

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