Product packaging plays a significant role inside the marketing mix Packaging performs an important role as a channel in the promoting mix, in promotion promotions, as a prices criterion, in defining the character of new products, as a setter of tendencies and as musical instrument to create company identity and shelf effect in all merchandise groups. В
The studies of many study projects will be supplemented by survey carried out by IRI (Information Resources Inc. ), which provides information about this kind of subject from extensive, in-depth interviews and POS polls, specifically such as issue of multisensory charm, which is a particular trend. It also presents fresh arguments and evidence credit reporting a central conviction kept by the presentation industry: that the shopper appreciates and in simple fact explicitly would like to receive activation for the buying decision he is making when standing in front with the supermarket space, often actually preferring this to other forms of connection. He is keen to be informed and influenced, tempted and pampered by surprising and persuasive capabilities, emotions and sensual opinions. В
The very best ten needs about packagingВ
Even though the consumer is not really dissatisfied with all the packaging out there, he would still like to become tempted by simply functional and attractive packaging ideas, simply by multisensory appeal and creative design - preferably with packaging suggestions made from board. He acknowledges additional rewards and appeal and is also willing to pay an extra charge to them. Good starting points pertaining to improvements, changes, innovations which optimise the features of product packaging that identify buying decisions and thus create new industry potential could be summarised in consumers' top ten requests about product packaging: В
1 . Prominent appearance An exceptional, unmistakable and attention-grabbing appearance is known as a signal on the POS that all consumers and particularly the younger types respond absolutely. Whatever stands out clearly inside the...