Principles of Ideal Management
Targets of the training course
Appreciate basic theories of ideal
Become familiar with functional tools to
analyze a firm's efficiency, business
environment and technique
Expose you to ultimately decision making inside the
real business world
Handouts will be submitted to UBLearns for every lecture
In each lecture program, we discuss ideas of strategy theory and how to apply them to sensible management research.
Strategic Management: Texts and Cases, 5th Edition (2009) Dess, G. G., Eisner, A., & Lumpkin, G. T
Ideal Management: Principles. (2012)
Lectures: Concepts & Framework
Precisely what is strategic supervision?
analysis (" PESTED”)
• Industry analysis (Porter's
Five Forces Model)
• Value Chain
• Resource-Based Look at
• Competitive positioning (Cost vs . differentiation)
• Business scope
• Strategy in Global environment
Practice with Conceptual Tool and Quantitative
Evaluation (2 project exercises)
In job session:
Project assistance by me personally first, after which Project exercise by crew
You have to bring a laptop in project program
The project physical exercises will be merged as a whole
story and then will be presented.
Is actually required to read an designated case of Harvard
Organization School ahead of each case session.
In class case
RTE cereal sector 795-191 http://hbr.org/product/ready-to-eat-breakfastin 1994 cereal-industry-in-1994-a/an/795191-PDF-ENG
Course attendance and participation (10 points)
Class attendance (5 points)
Class participation (5points)
Exam (50 points)
Team Job (40 points)
Job Exercise you (10 points)
Job Exercise 2 (25 points)
Group presentation (5 points)
*Extra Benefit: Teaching Evaluation (5points)
Presence & Engagement
Attendance (5 points)
Creating an account sheet
Participation (5 points)
Remind me after every single case dialogue session
The positive engagement is highly motivated!
I value your contribution.
Exercise 1: Industry Analysis (10 points)
Each group will be assigned an industry, and analyze its competitive environment.
Exercise2: Firm & Approach Analysis (25 points)
Each group will decide on a company in the assigned market, evaluate its strategy.
Make proper recommendations based on previous research and analysis
Incorporate the previous examination as a whole tale
Project Presentation (5 points)
Presentation: formal gown; well organized slideshow
Each group: 4~ 5 people
Based on your personal preferences
Your staff affiliation will probably be confirmed in
week 2, session some
day: From Treatment 22~ Period 26
No Make-up examination
Late distribution won't be accepted
Questions regarding syllabus
Workplace: Jacobs 343
Office hour: three or more: 30pm~ 5: 30pm, Wednesday &
Wed, also by simply appointment
Email: [email protected] edu
You should get accustomed to my personal English
Please feel free to ask questions
You should feel free to reveal your opinions!!!
Any kind of questions until now?
What is strategic supervision?...