SWOT Research of GENERAL ELECTRIC

STRENGTHS

Global recognition: Basic Electric has ventured in to the world industry thus attaining global recognition for its one of a kind goods and services. In the year 2009, Forbes magazine positioned GE because the world's largest firm. Hurbert (2007) notes that General Electric's brand is a world's best brand. This kind of recognition offers given it a competitive border over others due to its ability to attract even more customers. Global strength and competitiveness: You’re able to send products have been acknowledged for their quality and the organization is known pertaining to meeting customer-specific needs (General Electric, 2009). As a result, it includes attracted quite a few clients which include corporations and government agencies as well as competitive situation is quite advantageous. GE is the biggest loan company in many of the countries where it spends with exception of the United States (Hurbert, 2007). The power generation equipment produces a quarter with the world's electricity everyday. Excellent Management: GENERAL ELECTRIC utilizes an exclusive management style, whereby organization operations are divided into business units. Each business unit takes on a distinct function within the organization and possesses its own independent administration. Examples include GE Commercial Financing, GE Products Services, GENERAL ELECTRIC Energy, GENERAL ELECTRIC Insurance, and GE Consumer Finance and the like. This kind of management style boosts productivity due to the high level of accountability and efficiency that business device managers are expected to maintain. Varied lines of operation: GENERAL ELECTRIC has committed to a wide range of products under its units. These kinds of activities range from technology, strength, automotives, and aviation and home appliances to financial services and insurance solutions among various other undertakings. This kind of diversification glasses the company from risks in case of misfortunes. Environmental initiatives: GE has ventured into environmental initiatives as it embraces the green economy and increased sociable responsibility. Its...

References: Chasnoff, D. (1991). Deadly deception: General electric, nuclear guns and our environment. Newday.

Standard Electrical. (2009). Our company. Gathered from www.ge.com

Hurbert, S. (2007). Standard electric company profile. United States: Market Research.

Makower, T. (2005). Ecoimagination: Inside GE's power perform. World Changing

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