We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Keller 1993

Categories: Their Particular
Brand management

Types of Brand Association To understand more for the process that consumers make brand relationship, Keller (1993) has rank the aspects/attributes of brand into two types and identify the perceived benefits gain via each type of brand name aspects/attributes. It therefore leads to specific attitude about brand in consumers’ minds and affect brand picture. Attributes […]